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David Semless | Principal / Founder

MidLantic Marketing, Business Partner and founder of the company, began his career in the Electrical Industry in 1980. David maintains a high level of product knowledge and competence to the design engineering community. He started his career as Outside Salesman for Anixter in the metropolitan Philadelphia area. Being a member of Anixter’s “Million Dollar” Club for five consecutive years helped them surpass growth and profitability expectations. David moved to SL Waber Corporation becoming National Sales Manager. There, his responsibilities included the development, marketing, and promotion of new products for a network of manufacturers’ representatives and their customer bases.